HYROX x FIBO: The Ultimate Fitness Experience
SHERIDAN, WYOMING – March 29, 2023 – Are you ready to challenge yourself and push your limits? HYROX, the global sport-lifestyle brand, is taking over the FIBO, the world's leading trade show for fitness, wellness, and health, from April 13-16, 2023, in Cologne. This is the first time that HYROX will be showcasing its fitness movement in its own hall, with an additional HYROX Fitness Race on April 15 and 16.
Partnering with FIBO, HYROX is committed to promote physical activity and encourage a healthy and active lifestyle. With the collaboration, FIBO expands its interactive sports offerings, granting an entire hall of the Cologne fairgrounds to an exhibitor for the first time ever. Covering more than 10,000 square meters, HYROX presents the concept behind the fitness movement and hosts a comprehensive fitness race that takes place in various events worldwide, making it the largest live event ever to be held at the FIBO.