ProWein 2022 - Trending: Overnight Caravan Stays with Vintners
SHERIDAN, WYOMING – May 12, 2022 –
Premiere for the Wine Travel Awards
Wine tourism is a key sales-promoting and image-building channel for many vintners. In Germany alone wine tourism in the growing regions generated total annual sales of EUR 29.9 b in 2019 according to a study carried out by the DWI (German Wine Institute) and Geisenheim University. In combination with caravanning as a way of holiday making this opens up completely new perspectives. Particularly attractive is staying overnight right on the wine-growing estates – and many vintners have already responded to the increased demand by continuously adding motorhome pitches.