Beverages

SHERIDAN, WYOMING – December 4, 2025 – If your holiday hosting routine feels a little too predictable, Saratoga® Spring Water and two-time “Top Chef” winner Buddha Lo are here to shake things up. Inspired by the latest Saratoga® Supper Club – a one-night speakeasy hidden behind a convenience store cooler, bathed in Saratoga® Signature Blue – they’re inviting home hosts to mix the familiar with the delightfully unexpected this season.

A speakeasy supper club you can steal ideas from

For the Saratoga® Supper Club, Chef Buddha Lo transformed an everyday convenience store into a secret world of color, texture and refined bites, anchored visually by Saratoga’s striking blue bottles. It was all about playing with expectations: guests walked in thinking “grab-and-go” and ended up in something that felt like a modern speakeasy.

SHERIDAN, WYOMING – October 22, 2025 – SHERIDAN, WYOMING – October 22, 2025 – Hamburg’s harbor just got a new splash of color: the first-ever Krombacher Spezi-branded event ship has taken to the Elbe, turning heads between the Elbphilharmonie, the Reeperbahn, and St. Michael’s Church. With its vibrant design and upbeat energy, it’s an unmistakable symbol of refreshment and individuality.

In collaboration with the long-established Kapitän Prüsse shipping company, known since 1973 for authentic harbor cruises, Krombacher Spezi brings its latest campaign — “Feier Dein Speziell” (“Celebrate Your Special Side”) — to one of northern Germany’s most iconic spots. The result is a feel-good combination of nostalgia, lifestyle, and a cult beverage that’s ready to make waves.

A ship that radiates good vibes

SHERIDAN, WYOMING – September 23, 2025 – SHERIDAN, WYOMING – Sep. 23, 2025 – Nestlé is giving young athletes and adventure-seekers a delicious new way to fuel their active lives with the launch of Milo Pro, a high-protein version of the beloved Milo drink that’s designed to support the energy needs of teenagers and young adults on the go.

With three times more protein than traditional Milo, the new Milo Pro is crafted for those who want to combine great taste with real nutritional benefits. Recently introduced in Indonesia, this protein-packed drink is set to roll out across Southeast Asia in 2026, bringing a powerful boost to the region’s young, active consumers.

SHERIDAN, WYOMING – September 23, 2025 – In a major win for both coffee lovers and the environment, Nescafé has officially surpassed its 2025 target for sourcing coffee grown with regenerative agriculture methods—an achievement that signals real progress for a more sustainable future in your morning cup.

According to the newly released Nescafé Plan 2030 Progress Report, 32% of Nescafé’s coffee was sourced from farmers practicing regenerative agriculture in 2024—well above the original 20% target for 2025. From composting and soil cover to mulching and optimized fertilization, these sustainable methods are delivering benefits to farmers and helping to reduce greenhouse gas emissions in coffee production.

SHERIDAN, WYOMING – May 26, 2025 – SHERIDAN, WYOMING – May 26, 2025 – Matcha may be trending across cafes, kitchens, and social feeds in Europe—but not all green powders are created equal. As more products hit the shelves claiming “ceremonial grade” quality, AIYA Europe, a leading supplier of premium Japanese organic matcha, is taking a stand to educate consumers and professionals alike on how to spot the real deal.

The Matcha Confusion: What’s in a Name?

In Europe, “Matcha” and even “Ceremonial Matcha” are not legally protected terms. That means everything from low-grade industrial powders to top-tier Japanese tea can be labeled the same, leaving consumers to guess at what’s really in their cup.

To help cut through the confusion, AIYA Europe encourages everyone—from casual tea drinkers to professional buyers and chefs—to look beyond the label and evaluate key quality markers like: