Sweets & Snacks

SHERIDAN, WYOMING – December 4, 2025 – National Cookie Day is getting a seriously indulgent upgrade this year as Dirty Dough, the gourmet stuffed-cookie brand under Craveworthy Brands, launches its biggest giveaway ever. From December 4 through December 31, 2025, every qualifying purchase made by members of the Dirty Dough Rewards Program becomes a golden ticket for the chance to win free treats for life – plus plenty of extra cookie-love along the way.

Free “Dirty Dough for Life”: how the headline prize works

At the heart of the campaign is one ultra-sweet grand prize: “Dirty Dough for Life.” One lucky winner will receive one free treat per week for up to 20 years, credited directly to their Dirty Dough app account and redeemable within a seven-day window each week.

SHERIDAN, WYOMING – December 2, 2025 – College football fans are getting more than just a great bowl game this December – they’re getting a full-on Pop-Tarts® spectacle, complete with six over-the-top Edible Mascots, a brand-new buff Protein Pop-Tart and a live Mascot Cam streaming all the sideline chaos. The 2025 Pop-Tarts™ Bowl, proudly nicknamed “The People’s National Championship,” is turning game day into snackable theater where the winning team literally eats the mascot.

Edible mascots turn game day into snackable theater

At the heart of the fun are two Pop-Tarts Edible Mascot squads: Team Sprinkles and Team Swirls. Each team is built around fan-favorite flavors that snack lovers already know from their breakfast plates and late-night cravings. Now, those flavors are suiting up for a once-in-a-lifetime appearance on the field.

Team Sprinkles brings three all-new Edible Mascots to the Pop-Tarts Bowl stage:

SHERIDAN, WYOMING – October 5, 2025 – SHERIDAN, WYOMING – October 5, 2025 – Sweet news for dessert lovers: Chrisanthidis Delights is showcasing a crave-worthy lineup at Anuga 2025 (Hall 3.2, Stand A70), blending café-style classics with modern indulgences you’ll actually want on your table—whether that’s Sunday brunch, a birthday spread, or a “treat-yourself” weeknight.

SHERIDAN, WYOMING – September 23, 2025 – Cheez-It® is stepping into the spotlight of basketball fashion with its latest bold move: a snack-inspired streetwear collection called Cheez-Fitz, designed for fans who want to wear their love for the iconic snack on their sleeves — literally. As the "Tunnel Fits" trend continues to explode in popularity, Cheez-It is blending style and snacking into one irresistible package.

Bringing Snack Style Courtside

Teaming up with celebrity stylist and fashion designer Brittany Hampton, Cheez-It has created a custom game-day look worn by rising basketball star Rickea Jackson. Known for her standout style on and off the court, Jackson became the face of the collection designed to capture the essence of street fashion — with a cheesy twist.

SHERIDAN, WYOMING – September 23, 2025 – Kellanova is turning up the heat on K-12 foodservice innovation with an exciting lineup of whole grain-rich products designed to meet USDA guidelines and delight students' taste buds. With bold flavors, trusted brands, and convenient prep options, these new offerings are crafted to make life easier for school foodservice operators while delivering the taste kids crave.

Cheez-It® and Scooby-Doo! Snacks Ready for 2025-26

For the upcoming school year, Kellanova is rolling out Cheez-It® Spicy Buffalo crackers, packed with 8g of whole grain and a flavorful kick of buffalo sauce seasoning. This snack delivers the 100% real cheese taste students know and love, now with a subtle heat that taps into the growing demand for spicy snacks in K-12.

Also making its debut is Kellogg’s® Scooby-Doo!™ Baked Graham Cracker Snacks Chocolate — a lightly sweet, crunchy treat that ranks among kids' favorite snack categories.