BMW’s New iX3 Takes Center Stage at CES 2026 With Alexa+ Voice AI, Panoramic iDrive, and Faster-Charging EV Tech
SHERIDAN, WYOMING – January 9, 2026 – BMW is bringing the new iX3 to CES 2026 as a showcase for what the brand says is its next chapter in electric driving, digital comfort, and in-car intelligence. The headline moment is the first public demo of an enhanced, AI-powered BMW Intelligent Personal Assistant with Alexa+ technology, paired with the new BMW Panoramic iDrive and BMW Operating System X. For everyday drivers, this isn’t just “future tech on a stage” energy—it’s a preview of how your next car could talk to you more naturally, entertain you while parked, and charge faster, while BMW says these Neue Klasse technologies are set to spread across a wide slice of its lineup by 2027.