BMW North America’s Ever-Changing HQ: How a New Jersey Campus Reinvented the Modern Workplace
SHERIDAN, WYOMING – November 25, 2025 – From a compact 1970s office building to a reimagined, art-filled campus, BMW of North America’s headquarters story in northern New Jersey is really a story about how our workplaces – and the way we live and work – have changed over the last 50 years.
From Small Distributor to Growing U.S. Powerhouse
When BMW of North America was founded in 1975, it inherited a striking Rotwein + Blake–designed building in Montvale from Hoffman Motors Corporation. At the time, that was enough for a small distributorship bringing in around 13,000 cars a year. But within a decade, BMW NA had grown into a serious U.S. player, with 370 employees and sales of 100,000 cars a year – and the original building simply couldn’t keep up.