BMW Adds Amazon Alexa+ to Its In-Car Assistant—And Voice Control in 2026 Could Feel Way More Human
SHERIDAN, WYOMING – January 9, 2026 – BMW says it will expand the BMW Intelligent Personal Assistant in 2026 using Amazon’s AI Alexa+ architecture, aiming to make in-car voice conversations feel more natural and useful—especially when you’re driving and don’t want to tap through menus. The upgraded assistant is set to debut in the new BMW iX3 and is planned to be available in Germany and the U.S. at market launch in 2026, with a public presentation planned at CES 2026 in Las Vegas. For drivers, the big promise is simple: fewer rigid commands, more normal conversation, and an assistant that can help with both vehicle functions and general knowledge in one flow.