SHERIDAN, WYOMING – January 1, 2026 – iQIYI says its first global offline entertainment park, iQIYI LAND, will open in Yangzhou, Jiangsu Province on February 8, 2026, bringing the platform’s Chinese film-and-TV stories into a highly interactive indoor theme-park experience.
A New Kind of Indoor Theme Park for Families and Travelers
iQIYI describes iQIYI LAND Yangzhou as a next-generation indoor theme park built around immersive entertainment and recognizable Chinese IP. Instead of a traditional ride-first model, the park is positioned as a place where visitors step into story worlds through technology, live interactions, and recreated sets. For families planning a holiday outing or travelers looking for something beyond the usual sightseeing, the promise is an experience that feels like entering a show’s universe rather than just watching it.
The opening date is also timed for the Chinese New Year travel period, which typically pushes people to look for shared, all-ages activities. iQIYI says the park aims to make that season feel more playful and memorable through interactive spaces designed for group experiences.
What Guests Can Expect Across Seven Zones
According to iQIYI, the Yangzhou park includes seven zones that mix performance, exploration, and social play. The idea is to keep people moving between different styles of entertainment—some more theatrical, some more hands-on, and some designed for photos and casual downtime.
The park’s experiences are described as including:
- Immersive theaters and immersive stage performance
- Interactive light-and-shadow spaces
- Iconic film-and-TV scene photo spots
- Live character interactions, social games, and IP-exclusive retail and dining
iQIYI also says visitors can explore meticulously recreated sets, interact with live NPCs, and uncover hidden storylines. That “story hunting” angle matters because it turns a visit into something personal—two families can walk through the same space but come away feeling like they discovered different moments.
Brand Message and the “Shigeqintian” Ambassadors
iQIYI named the group “Shigeqintian” as global ambassadors for iQIYI LAND. The group is formed by ten members of iQIYI’s labor-themed variety show “Become a Farmer,” and iQIYI says they represent positivity and hard work as part of the park’s identity.
"Happiness Starts With You"
That line sets the tone iQIYI seems to want for the park: not just spectacle, but an uplifting, people-centered atmosphere—something that fits the holiday mood and makes families feel welcome rather than rushed.
Ticket Presales Start January 16
iQIYI says ticket presales begin on January 16. For practical planning, that’s the date that matters if you’re hoping to lock in a visit close to opening, especially during a peak travel season. iQIYI also frames the park as a destination for both families and travelers, suggesting it’s meant to be part of broader Yangzhou trip planning, not only a local day out.
Because this is an indoor park, it may also appeal to visitors who want a weather-proof option during busy winter travel weeks, when comfort and predictability can matter as much as the attraction itself.
Why iQIYI Is Moving Offline Now
iQIYI positions the Yangzhou launch as a milestone in its offline entertainment strategy, extending its creative ecosystem into real-world experiences. The company says it has operated nearly 60 immersive theater venues in more than 30 cities and is developing two additional iQIYI LAND projects.
It also points to rising demand in China’s theme park sector, citing China Insights Consultancy figures that the market reached RMB 60 billion (USD 8.2 billion) in 2023 and is projected to surpass RMB 110 billion (USD 15 billion) by 2028. The takeaway is that iQIYI is betting on a bigger shift: audiences who love stories online increasingly want “walk-inside” versions offline, especially when those experiences are designed for sharing, photos, and group play.
Mini FAQ
Q: When does iQIYI LAND Yangzhou open?
A: iQIYI says it will open on February 8, 2026.
Q: When do tickets go on sale?
A: iQIYI says ticket presales begin January 16.
Q: What kind of experiences will it include?
A: iQIYI says the park will feature seven zones with immersive theaters, interactive spaces, stage performance, photo spots, live character interactions, social games, and IP-exclusive retail and dining.
Learn more at https://www.iqiyi.com