SHERIDAN, WYOMING – December 4, 2025 – National Cookie Day is getting a seriously indulgent upgrade this year as Dirty Dough, the gourmet stuffed-cookie brand under Craveworthy Brands, launches its biggest giveaway ever. From December 4 through December 31, 2025, every qualifying purchase made by members of the Dirty Dough Rewards Program becomes a golden ticket for the chance to win free treats for life – plus plenty of extra cookie-love along the way.
Free “Dirty Dough for Life”: how the headline prize works
At the heart of the campaign is one ultra-sweet grand prize: “Dirty Dough for Life.” One lucky winner will receive one free treat per week for up to 20 years, credited directly to their Dirty Dough app account and redeemable within a seven-day window each week.
To enter, guests simply need to be part of Dirty Dough’s Rewards Program and make a purchase at a participating location – in-store, online or via the app – between December 4 and December 31, 2025. Third-party delivery platforms don’t count, and each purchase must be tied to a rewards account to qualify. New fans can sign up with basic details like name, email and birthday, while existing members just keep doing what they already love: buying their favorite stuffed cookies and treats.
Beyond cookies: bars, cinnamon rolls and waffle bites join the fun
“Free for life” doesn’t stop at classic cookies. Dirty Dough’s prize includes its new lineup of Bars, Cinnamon Rolls and Waffle Bites, along with expanded create-your-own Dirty Sodas and shakes. Guests can build custom boxes of four, six or twelve treats, mixing signature stuffed cookies with the latest additions for any time-of-day craving.
“Our fans show up for us every day, so we wanted to show up for them with the biggest giveaway we’ve ever launched,” said Abby Pastors, Director of Marketing. “‘Dirty Dough for Life’ brings together everything the Brand stands for: indulgence, creativity and so much joy, and we want to share it with those who embrace that with us.”
More chances to win: cookies for a year and surprise rewards
Dirty Dough is stacking extra layers of sweetness on top of the grand prize. On National Cookie Day itself, Thursday, December 4, 2025, each participating location will select one guest to receive one free cookie every week for a full year, through December 4, 2026. Those weekly treats will also be credited via the Dirty Dough app, with any extras or upgrades at the guest’s own cost.
Throughout December, hundreds of Rewards members will be randomly chosen to score additional treats, turning everyday visits into potential mini-wins. It’s a month-long thank-you to the community that helped grow Dirty Dough from a dorm-room concept in Tempe, Arizona, into a national brand with more than 50 locations known for thick, soft, unapologetically stuffed desserts.
Mini FAQ: how to get in on Dirty Dough’s biggest giveaway
- How do I enter?
Create or log into your Dirty Dough Rewards account, then make a qualifying purchase at a participating location between December 4 and December 31, 2025. - Do online and app orders count?
Yes – as long as you’re logged into your Rewards account. Third-party platforms are excluded. - What’s included in “Dirty Dough for Life”?
One free treat per week for up to 20 years, including cookies, Bars, Cinnamon Rolls and Waffle Bites, credited via the app with a seven-day redemption window. - How will winners be notified?
Via the loyalty platform and email by January 12, 2026, for the grand prize, with other winners notified through their Rewards accounts.
With layered cookies, gooey centers and a brand philosophy that focuses on what’s on the inside, Dirty Dough’s National Cookie Day celebration brings its mission to life in the sweetest way possible: more treats, more creativity and more chances to share something warm and fresh-baked with the people you love.
To find a Dirty Dough location, order online or join the Rewards Program, visit www.dirtydoughcookies.com.