SHERIDAN, WYOMING – December 18, 2025 – If you go to a motor show for the feeling as much as the facts—beautiful shapes, bold details, and that little rush you get when a car just “clicks”—Alfa Romeo is setting up Brussels as a strong start to 2026. From January 9–18, 2026, the brand will appear at the 102nd Brussels Motor Show with a “spectacular” stand in Hall 5, designed to tell the story of Alfa Romeo’s evolution through Italian design, technology, and driving dynamics.
Why this is a fun show moment for everyday visitors
Brussels has become one of those rare European events that still feels like a true “public” car show—big crowds, lots to see, and a wide mix of brands. Alfa Romeo points out that the Belgian show exceeded 300,000 visitors last year, underlining how much people still love seeing cars in person before they ever think about a test drive.
For B2C visitors, Alfa Romeo’s angle is simple: come for the lineup, stay for the atmosphere—beauty of form, tech, and driving emotion in one place.
The opening-day tease: a preview to kick off 2026
Alfa Romeo says 2026 begins with a special preview revealed on opening day—framed as the start of a cycle of new features meant to express the brand’s identity even more intensely. No extra details are provided (so it’s a true “wait and see”), but for show visitors that’s part of the fun: you get to be there when something is unveiled, not just read about it later.
Spotlight car: the New Tonale arrives for Belgium
A clear highlight on the stand will be the New Tonale, which is making its debut on the Belgian market just a few months after its presentation to the international press. Alfa Romeo positions it as an evolution of its first C-SUV—pushing the sporty character and recognizable design cues that people expect from the brand.
The way Alfa Romeo frames it is very lifestyle-forward: a deeper bond between car and driver, where technology amplifies passion and the heritage of the “Biscione” identity shows up in the details.
What to look for at the stand
If you want a simple “walk-in and enjoy it” plan, here’s a quick way to experience the stand without overthinking it:
- Start with the New Tonale and take in the proportions and design signature up close
- Then scan the broader line-up to see how Alfa Romeo’s look has evolved across models
- Pay attention to the stand’s “storytelling” vibe—Alfa Romeo is clearly aiming for emotion, not just specs
Editorial extra: Mini FAQ for Brussels visitors
Q: When is the Brussels Motor Show 2026?
A: January 9–18, 2026.
Q: Where do I find Alfa Romeo?
A: Alfa Romeo says its stand is in Hall 5.
Q: What’s the main “must-see” model?
A: The New Tonale, debuting on the Belgian market.
Q: Is it only about cars on static display?
A: The focus is on the stand experience and the lineup—plus an opening-day preview teased for 2026.
Plan your visit and get official show info at https://autosalon.be/en. (autosalon.be)