SHERIDAN, WYOMING – December 18, 2025 – If you love car shows for the ideas—the wild concepts, the clever everyday upgrades, and the occasional “I didn’t expect to fall for that” design—Citroën is setting up Brussels as a big refresh moment. When the Brussels Motor Show opens to the public on January 9, 2026, the brand says visitors will find a colorful, modern, welcoming stand that reflects a clear theme: mobility should feel accessible, comfortable, and genuinely useful—without the unnecessary stuff.
A stand that’s meant to feel like Citroën
Citroën isn’t just bringing cars; it’s bringing a point of view. The company describes a brand momentum built on making mobility more approachable—offering ingenious solutions, focusing on comfort, and providing choices that fit different lifestyles, budgets, and ways of using a car. That’s a very “real life first” message, and it makes the Brussels display feel less like a showroom and more like a preview of where everyday mobility is heading.
Citroën ELO: “Small is the new Big” (and it’s built for real life)
The headline attraction is the Citroën ELO concept car, presented to the public in a world premiere. Citroën calls it a “laboratory of ideas,” rooted in changing lifestyles: responsible, functional, clever, multi-purpose, accessible, and friendly.
What makes ELO especially fun (even as a concept) is how it treats the cabin like a flexible living space. It’s compact (4.10 m) but designed to feel surprisingly spacious, using its 100% electric architecture to free up room and rethink what “space” means inside a small car. Citroën says it can be configured for up to six people, and the interior is meant to transform for different moments—travel, relaxation, leisure, even teleworking. The standard model has four seats, with the driver’s seat in a central position, a 180° windscreen for a new feeling of visibility, and a modern interface. The driver’s seat can turn around for conversation or work, and two additional seats can be deployed when needed.
New C5 Aircross: comfort-first SUV energy, now more high-tech
If ELO is the playful future vision, the New C5 Aircross is the “this is what you’ll actually want to live with” anchor. Citroën presents it as a major evolution that repositions the model at the heart of the C-segment SUV market—more charismatic, more technological, and more efficient, with aerodynamics in mind.
Inside, Citroën promises a first-class travel experience: generous roominess, exceptional second-row space, and boot space preserved regardless of engine type. Comfort staples like progressive hydraulic cushion suspension and Advanced Comfort seats return, paired with a modernized dashboard and a large Cascade touchscreen designed to improve day-to-day ergonomics. Driver assistance upgrades include Citroën Matrix LED headlights and the Drive Assist 2.0 Pack.
On electrification, Citroën highlights a wide range of options, including:
- Hybrid with a range of up to 950 km
- Plug-in hybrid with over 100 km in urban conditions and nearly 1,100 km combined
- An electric version with a range of up to 520 km
Ami Dark Side: the tiny urban icon goes matte black
Citroën’s city-friendly Ami shows a new personality in Brussels with the Ami Dark Side edition. Dressed in Black Night (deep matte black) with white graphic elements, it’s pitched as more rebellious and more elegant—without losing the model’s fun, offbeat character. It remains compact, 100% electric, and accessible from age 14 depending on the country, staying true to Citroën’s promise of easy, safe, affordable, customizable mobility.
Formula E: a spark of racing emotion
For a dose of pure passion, Citroën is also displaying a Formula E single-seater to mark its entry into the ABB FIA Formula E World Championship—positioning the series as a 100% electric, city-centered competition for a young, connected audience.
Mini FAQ: how to enjoy the Citroën stand like a B2C visitor
Q: What should I look at first?
A: Start with ELO if you love clever interior ideas and “future lifestyle” thinking.
Q: What if I’m shopping more realistically?
A: Spend time in the New C5 Aircross—that’s where comfort + tech choices get tangible.
Q: What’s the most Instagrammable thing?
A: Ami Dark Side has that “small car, big attitude” look.
Plan your visit and get tickets via the Brussels Motor Show’s official ticket site: https://tickets.autosalon.be/. (Autosalon Tickets)