SHERIDAN, WYOMING – December 4, 2025 – For busy pet parents juggling food runs, grooming appointments and last-minute treats, a smoother way to shop can make everyday care feel a lot less stressful. Pet Supplies Plus, the largest pet retail franchise in the United States, is stepping up its tech game with the launch of its first-ever mobile app and an expanded gift card program designed to make looking after furry, scaly and feathery family members simpler, faster and more flexible.
A mobile app built around real pet-parent habits
Most Pet Supplies Plus “neighbors” already connect with the brand through their phones, so the new app is designed to fit naturally into how people actually shop. Instead of switching between a browser, email and in-store visits, pet parents can now manage everything in one place.
The app mirrors the full capabilities of the website but in a more streamlined, mobile-first format. Biometric login means you can get in with a fingerprint or face ID instead of fumbling for passwords. From there, you can browse 11,000+ products, schedule grooming appointments and keep an eye on order status with real-time push notifications that tell you when it’s time to head out or watch for a delivery.
Rewards are built into the experience, too. Neighbors can convert points into coupons in real time and have them ready at the register, turning regular purchases into instant savings instead of hoping you’ll remember to open an email later.
As Chris Rowland, CEO of Pet Supplies Plus and Wag N’ Wash, explains, the goal is simple: to give neighbors “an even more convenient way to shop Pet Supplies Plus right at their fingertips,” and free up more time for what matters most – actually enjoying life with their pets.
Gift cards that flex with how you shop and share
Alongside the app, Pet Supplies Plus is rolling out a more robust gift card program that reflects how people like to give (and receive) pet-related presents today. As of November 20, gift cards can be bought online and either delivered electronically or shipped to your home – and they now work for online purchases as well as in-store.
That makes it easy to surprise a new pet parent with a digital card they can use immediately for essentials, or to tuck a physical card into a holiday card or birthday gift. Gift cards are also available in more than a thousand Kroger and Kroger-affiliate locations, with distribution set to expand to additional retailers in the coming year.
“Our neighbors have been asking for an enhanced gift card option, and we wanted to deliver,” says Nick Russo, Chief Development Officer of Pet Supplies Plus and Wag N’ Wash. For the brand, the app and updated gift cards are both part of the same promise: to serve neighbors in the best, most convenient way possible.
Mini FAQ: How the new tools can help your everyday pet care
What can I actually do inside the Pet Supplies Plus app?
You can shop for food, toys, supplies and prescriptions, schedule grooming appointments, track orders, and redeem rewards – all from your phone.
Do I have to use biometric login?
No, it’s optional. But if you choose to enable it, you can skip typing passwords and access your account with your device’s fingerprint or face recognition.
How do the new gift cards work?
You can buy them online for e-delivery or mail, use them in-store or online, and find them at Kroger and many Kroger-affiliated retailers, with more locations coming.
Is this still “shopping local”?
Yes. Even when you interact with the brand through the app, you’re still supporting a locally owned and operated neighborhood Pet Supplies Plus store.
With over 725 locations and counting, plus curbside pickup, same-day delivery and Autoship for repeat essentials, Pet Supplies Plus is leaning into technology without losing its “neighborhood” feel. The new app and flexible gift cards are simply the next step in helping pet parents stay on top of everyday care – and squeeze in a few extra treats – without adding more stress to their routines.
Learn more about the new mobile app and explore gift card options at https://www.petsuppliesplus.com/gift-cards.