SHERIDAN, WYOMING – December 10, 2025 – Kia’s all-new Seltos has just made its global debut – and this second-generation subcompact SUV is clearly designed for people who want to feel like the main character, whether they’re commuting, weekending, or heading off on a long road trip.
A Small SUV That Thinks Like a Big One
The new Kia Seltos arrives as a bold evolution of one of Kia’s most successful global models. It has been re-engineered to feel more confident on the road and more intuitive to live with every day, blending authentic SUV presence with clever packaging and tech that actually makes daily life easier.
Kia calls the launch theme “The Protagonist,” and it fits: the Seltos is positioned as the car for people writing their own story – from young professionals who bounce between city streets and spontaneous getaways, to small families who want practicality without sacrificing style.
Bold Design, Everyday Practicality
The all-new Seltos leans into the SUV look rather than trying to disguise it. That means a strong stance, clear SUV proportions and design details that help it stand out in crowded parking lots and dense city traffic. It’s not just about looks, though – the design supports real-world use.
Inside, the cabin has been optimized for more space and comfort, with smarter storage solutions and a layout that works just as well for solo drives as it does for friends-and-family weekends. The idea is simple: urban agility on the outside, family-ready usability on the inside.
Designed for Your Lifestyle, Not Just Your Commute
Kia’s launch film for the Seltos follows three different people chasing achievement, freedom and deeper connections. That storytelling is more than marketing – it reflects how this SUV is meant to slip into very different lifestyles without feeling like a compromise.
Whether you’re:
- A city dweller juggling work, hobbies and late-night gym sessions,
- A young couple who want one car that can handle both IKEA runs and mountain escapes, or
- A new family looking for a compact SUV that still feels easy to park,
the Seltos aims to cover all those roles with one confident, connected package.
3 Ways the New Seltos Fits Modern Life
- Main-character design energy
The Seltos carries Kia’s bold, progressive identity – the kind of car you actually notice in your photos. It’s an SUV that looks purposeful, not generic. - Smart, usable technology
While the press launch highlights “advanced usability” and “intelligent technology,” the real win for drivers is how these features simplify everyday moments – from seamless connectivity to intuitive controls that reduce distraction. - Global SUV, personal feel
This is a truly global model, but the way it’s set up focuses on individual expression: you’re meant to feel like this SUV matches your pace, your taste and your priorities, not the other way around.
A Key Player in Kia’s Global SUV Story
As part of Kia’s worldwide SUV lineup, the new Seltos carries serious strategic weight. It sits in the subcompact segment, but its role is big: to show that an “entry” SUV can still feel high-value, stylish and emotionally appealing.
Kia’s President and CEO Ho Sung Song sums it up clearly: “The Kia Seltos has always represented best-in-class value, and the next generation model builds on that legacy with an enriched offering that resonates with the diverse passions of our customers. Its expanded global presence and abundant practical and stylish features underline Kia's commitment to meeting diverse mobility needs worldwide.”
For drivers, that means one thing: if you’re looking for a compact SUV that feels like an upgrade to your lifestyle – not just a tool to get from A to B – the new Seltos is meant to be on your shortlist.
Learn more about the all-new Kia Seltos and its global debut at https://www.kianewscenter.com.