SHERIDAN, WYOMING – January 9, 2026 – BMW of North America has released its full-year 2025 U.S. sales results for both BMW and MINI, and the headline is a familiar one: another record year for BMW, plus solid growth for MINI powered by a refreshed lineup. The numbers matter if you’re shopping (or just watching the market) because they hint at what Americans actually want right now—more light trucks and flexible electrified options, even as pure EV demand softens. The report also clarifies that BMW’s “full year 2025” sales window ran from January 3, 2025 to January 2, 2026, following the U.S. auto industry sales release schedule.
BMW Sets a Third Straight U.S. Record
BMW says it set a new all-time U.S. sales record in 2025, marking the third consecutive year of record performance. The brand reported 388,897 vehicles sold, up 4.7% compared to 2024. Within that total, BMW passenger cars reached 172,155 units (+5.1%), while BMW light trucks climbed to 216,742 (+4.4%), reinforcing how central SUVs and light-truck-style vehicles remain in American driveways.
Fourth quarter results were a little more mixed. BMW reported 113,512 vehicles sold in Q4 2025, down 3.4% from Q4 2024. That kind of dip can sound dramatic in isolation, but it lands differently when the full-year result still ends at a record.
“Achieving a new sales record for the third consecutive year—during the same year we celebrated our 50th anniversary in the United States—marks an exciting and proud milestone for BMW in the U.S.,” said Sebastian Mackensen, President and CEO, BMW of North America. “This sustained success reflects the strength of our dealer network, the strong appeal of our product lineup, and our technology-open approach. In 2025, we took an important step toward the future with the introduction of the Neue Klasse globally, and now we are looking ahead to the U.S. market launch of the all-new BMW iX3 later this year. Whether internal combustion engine, plug-in hybrid, or fully electric, we remain committed to giving our customers the freedom to choose the BMW and drivetrain that best fits their preferences and needs.”
MINI Grows for the Year, Even With a Softer Q4
MINI posted growth for the full year, with 28,749 vehicles sold in the U.S. in 2025—an increase of 9.3% compared to 2024. BMW credits the result to a refreshed product portfolio, which is the kind of phrase that usually translates to a simple consumer reality: more people found something in the lineup that felt like “their” MINI.
The fourth quarter was tougher. MINI reported 6,887 vehicles sold in Q4 2025, a 21.3% decrease versus Q4 2024. If you’re a MINI fan, that contrast is a reminder that quarterly swings can happen even when the full-year picture is positive.
The Electrification Story: EVs Down, Plug-In Hybrids Up
BMW’s 2025 report sketches a very specific electrified trend in the U.S. market. Battery electric vehicle (BEV) sales totaled 42,484 units for the full year, a decrease of 16.7% compared to 2024. BMW also notes the broader U.S. market saw BEV demand soften during the year, particularly in the fourth quarter, when BMW BEV sales fell to 7,557 vehicles (down 45.5% versus Q4 2024).
At the same time, plug-in hybrid demand moved the other way. BMW reported 25,351 plug-in hybrid electric vehicles sold in 2025, an increase of 30.7% compared to 2024. If you’ve been noticing more “best of both worlds” shopping behavior—electric commuting on shorter days, gas backup for longer trips—these numbers fit that mood.
A Closer Look at BMW’s BEV Mix
BMW’s report also breaks out BEV sales by model, and the direction is consistent across the lineup in 2025. For the full year, the i4 sold 20,114 units, the i5 sold 6,877, the i7 sold 2,905, and the iX sold 12,587. In Q4 2025, BMW reported 3,395 i4 sales, 987 i5 sales, 466 i7 sales, and 2,709 iX sales.
Here are the core takeaways from the reported figures:
- BMW total U.S. sales in 2025: 388,897 (+4.7% vs. 2024)
- MINI total U.S. sales in 2025: 28,749 (+9.3% vs. 2024)
- BMW BEV sales in 2025: 42,484 (-16.7% vs. 2024)
- BMW plug-in hybrid sales in 2025: 25,351 (+30.7% vs. 2024)
Mini FAQ
Q: What does BMW mean by “full year 2025” in this report?
A: BMW says the full-year 2025 sales reported occurred between January 3, 2025 and January 2, 2026, following the U.S. auto industry sales release schedule.
Q: Did BMW grow in the U.S. in 2025?
A: Yes. BMW reported 388,897 vehicles sold in 2025, up 4.7% versus 2024.
Q: What happened with BMW’s EV sales versus plug-in hybrids?
A: BMW reported BEV sales of 42,484 in 2025 (down 16.7% vs. 2024), while plug-in hybrid sales rose to 25,351 (up 30.7% vs. 2024).
Explore BMW and MINI models in the U.S. at https://www.bmwusa.com