SHERIDAN, WYOMING – December 8, 2025 – A new power duo is taking center court in the tennis and lifestyle world as Mercedes-Benz announces 21-year-old tennis superstar Coco Gauff as its latest global brand ambassador. Fresh off multiple Grand Slam titles and a surge to world #3 in the rankings, the American phenom is now teaming up with the iconic luxury brand to inspire a new generation of fans on and off the court.
A Generational Tennis Talent Meets a Global Luxury Icon
Coco Gauff’s rise has been nothing short of spectacular. Still early in her career, she has already claimed two Grand Slam singles titles and one Grand Slam doubles title, firmly establishing herself as one of the most exceptional athletes of her generation. After winning the US Open in 2023 at just 19, she added a French Open doubles crown in 2024 and a French Open singles title in 2025, confirming her status as a dominant force in women’s tennis.
Now, that winning mindset is at the heart of her new role with Mercedes-Benz. The brand sees Gauff as far more than a tennis star: she’s a symbol of focus, resilience and modern leadership, connecting elite sport with culture, fashion and community in a way that resonates deeply with young fans worldwide.
“Coco Gauff is an exceptional athletic talent - focused, resilient, and unafraid to lead. As Mercedes-Benz embarks on an exciting new chapter in tennis, her impact both on and off the court makes her an outstanding ambassador. We're honored to welcome her to the Mercedes-Benz family and look forward to creating meaningful moments for fans worldwide."
More Than Trophies: Shared Values of Drive and Growth
Gauff’s appeal goes far beyond statistics and rankings. She’s become a role model for how to compete fiercely while still staying grounded, curious and open about growth. That mindset fits naturally with Mercedes-Benz’s push to blend performance with purpose.
“For me, tennis has always been about more than just winning. It's about growth, passion and determination. That's why this partnership with Mercedes-Benz feels so special – we share the same drive and belief in pushing boundaries."
Whether she’s lifting a trophy, fronting a fashion shoot or speaking up about issues that matter to her, Gauff embodies the kind of modern athlete Mercedes-Benz wants to champion: confident, creative and unafraid to redefine what success looks like.
Strengthening Mercedes-Benz’s Presence in Global Tennis
By welcoming Coco Gauff, Mercedes-Benz deepens its long-standing relationship with tennis. She joins legendary champion Roger Federer as part of the brand’s ambassador family, creating a powerful bridge between eras – from an all-time great to one of the sport’s brightest current stars.
For tennis fans, the partnership means seeing Gauff integrated into campaigns, events and storytelling that go beyond the baseline. Expect to see her featured in content that mixes tennis, travel, design and lifestyle – the kind of storytelling that makes the sport feel more accessible and aspirational at the same time.
Editorial Extra: Coco Gauff x Mercedes-Benz – Quick FAQ
Q: Why is this partnership such a big deal in tennis?
A: Gauff is already a two-time Grand Slam singles champion and a Grand Slam doubles winner at just 21. Pairing her with Mercedes-Benz signals a long-term commitment to the future of the sport and its next generation of stars.
Q: What does Coco bring to the Mercedes-Benz brand?
A: She represents modern excellence: explosive athletic performance, emotional authenticity and a strong voice off the court. That combination strengthens the brand’s appeal to younger, globally minded fans.
Q: How do fans benefit from this collaboration?
A: Fans can look forward to new experiences, from campaigns and appearances to stories that blend tennis, travel and design – all built around Gauff’s journey as both an athlete and a cultural figure.
A New Chapter for Fans On and Off the Court
For Mercedes-Benz, teaming up with Coco Gauff is about more than logo placements or courtside photos. It’s a way to connect with a global audience that sees sport as part of a larger lifestyle – one that values ambition, creativity and authenticity. For Gauff, it’s a chance to amplify her voice, share her story more widely and inspire young players who see themselves in her journey.
As she continues to chase more majors and climb even higher in the rankings, fans can expect this partnership to evolve with her – from highlight-reel moments at Grand Slams to quieter, more personal stories that show who she is away from the stadium lights. Learn more about Mercedes-Benz and its world of performance, design and sport at https://www.mbusa.com.