SHERIDAN, WYOMING – December 26, 2025 – Some boats become popular. A few become “the one everyone recognizes at the dock.” Axopar says its 37-foot range has earned that kind of status—nearly 3,000 units sold worldwide, a reputation for performance and versatility, and an appeal that stretches from first-time owners to professional operators. Now, with the new Iconic Edition, the brand is leaning into that legend with more standard value, fresh hull colors, and a clear message: the Axopar 37 isn’t going anywhere.
Why the Axopar 37 Became a Modern “Default Choice”
Axopar frames the 37 as a rare all-rounder: instantly recognisable design, exhilarating performance, and the flexibility to suit very different kinds of boaters. The press release highlights a broad audience—from beginners and recreational owners to offshore users and demanding commercial and government operators. If you’re the kind of person who wants one boat that can handle a family day, a social cruise, and a watersports plan without feeling like the wrong tool, that versatility is the heart of the story.
There’s also a practical side to the legend. Axopar points to high resale value and minimal depreciation, calling it a wise investment for boat owners. In lifestyle terms, that matters because “boat dreams” feel far more realistic when you believe you won’t be punished for changing your mind later.
A Strong U.S. Story, Plus Proof It Travels Well
The release is especially proud of the U.S. performance: it says the Axopar 37 topped the charts in key segments based on USCG registrations and state departments of motor vehicles (DMVs) data from Statistical Surveys Inc. It also states the model achieved the position of the most sold outboard-powered boat in the 35–40 ft segment in the United States, outperforming long-established industry brands.
But Axopar also uses global credibility to back up the “icon” label. The release notes that in the UAE alone, over 50 Axopar 37s are utilized in governmental environments, and it describes the model as one of the most used superyacht chase boats in the world. Even if your own boating life is more “weekend escape” than “government duty,” it’s reassuring when a boat’s reputation isn’t just marketing—it’s repeated real-world use in demanding settings.
What the Iconic Edition Adds (And Why It Feels Like a Gift)
Here’s the headline move: Axopar says the Iconic Edition package is offered free of charge, and that from now on, all Axopar 37s can be specified with it. That’s a big lifestyle-friendly signal—less agonizing over options, more feeling like you’re getting “the good one” by default.
Axopar also introduces two new hull colors for the Iconic Edition: Icon Grey and Glacier Blue. And the package is positioned as a value bump that celebrates the success of the range rather than a limited-run tease.
The Iconic Edition includes:
- BRABUS Line Trim Package
- BRABUS Line Color Upgrade (Miami Blue, Platinum Grey, Icon Grey, Glacier Blue, and Standard White)
- Silvertex Upholstery (Petrol, Sandstone, Cobre, or Baltic color choices)
- Electric Sliding Roof
- Roof Racks
If you’re reading this like a lifestyle buyer (not a spec-sheet archaeologist), the big emotional payoff is simple: it’s a boat that’s meant to look special, feel tailored, and stay practical for real use—shade when you want it, space for gear, and a look that feels current.
It’s Staying in the Lineup, Not Being Replaced
One of the most confidence-boosting lines in the release is Axopar’s commitment to keep the 37 range in the lineup “for many years to come.” The company says the current 37 range will remain in production at least throughout model years 2026 and 2027. For buyers, that continuity can matter as much as any feature: it suggests ongoing availability, ongoing support, and a model that’s still central—not sidelined.
Axopar also notes it will launch an all-new model in January 2026, but stresses it’s not replacing existing ranges. The promise is expansion, not disruption—more choices for modern boaters without making today’s purchase feel instantly outdated.
Mini FAQ: Axopar 37 Iconic Edition
Q: Is the Iconic Edition a limited run?
A: Axopar describes it as a package that “from now on” can be specified on all Axopar 37s, offered free of charge.
Q: What’s actually new in the Iconic Edition?
A: Axopar highlights added value through included equipment and styling choices, plus two new hull colors: Icon Grey and Glacier Blue.
Q: Is Axopar keeping the 37 in production?
A: Yes. Axopar says the current 37 range will remain in production at least throughout model years 2026 and 2027, with availability for many years to come.
Q: Is something new coming that replaces it?
A: Axopar says an all-new model will launch in January 2026, and that it will expand the portfolio rather than replace any existing range.
Learn more at https://www.axopar.com.