SHERIDAN, WYOMING – December 4, 2025 – Holiday shopping is getting a full glam upgrade this year as TJ Maxx hits the road with the first-ever Maxxinista Express, a double-decker tour bus created for the brand’s most devoted superfans. Rolling into Los Angeles, Dallas and Miami this December, the experience turns a day of “Maxx-hopping” between stores into a festive, content-ready celebration of style, community and seriously good deals.
A holiday road trip made for Maxxinistas
The Maxxinista Express is more than a branded bus – it’s a moving love letter to shoppers who swap TJ Maxx hauls, compare “you won’t believe what I got this for” moments and share their finds on social media. The tour takes select fans on a full day of visits to three beloved TJ Maxx stores in each city, complete with surprises and themed challenges along the way.
Real Maxxinistas already know the thrill of finding that one perfect piece on a rack you almost skipped. This tour leans into that ritual, turning it into a shared adventure with fellow shoppers who get just as excited about a viral accessory or unexpected designer score. It’s the offline version of #Maxxinista content that racks up millions of views on TikTok and Instagram every year.
Games, photo moments and details superfans will notice
To keep the energy high between store stops, the Maxxinista Express layers in playful competition with Maxx-themed bingo, trivia and contests inspired by the “treasure hunt” feeling of shopping at TJ Maxx. The bus itself is designed as a cozy, festive hangout, filled with details that make superfans feel seen.
Think Maxx-printed wrapping paper, needlepoint pillows stitched with fan-favorite phrases, tour-exclusive merch and custom cubbies for each guest’s growing haul. Bold holiday vignettes, stylish backdrops, a seasonal snack bar and a fireplace-style setup create built-in photo ops perfect for Reels, Stories and TikToks.
“TJ Maxx cherishes our passionate Maxxinistas and their love of connecting with each other, so we wanted to bring them together during the most magical time of the year," said Christina Lynch, Vice President, Marketing Director at TJ Maxx. "The Maxxinista Express is an ode to our superfans who proudly share their TJ Maxx adventures, going from store to store in search of the latest viral accessory or coveted designer find. We hope this experience emulates that same spirit and inspires even more joy amongst Maxxinistas this holiday season."
Star-powered stops from LA to Miami
Each city stop comes with its own special host. In Los Angeles on Thursday, December 4, 2025, actor and Hallmark holiday star Janel Parrish joins the kickoff ride, bringing her lifelong Maxxinista credentials to the bus. Dallas welcomes former NFL cheerleader Kelcey Wetterberg on December 11, while Miami’s December 18 stop is hosted by creator Vale Genta.
"I've been a Maxxinista for as long as I can remember! My mom and I used to spend entire afternoons wandering our local TJ Maxx, comparing our finds and convincing each other we 'needed' just one more gift," said Janel Parrish. "The holidays have always held a special place in my heart, both on screen and off, so getting to help kick off the very first Maxxinista Express feels like such a full-circle moment. I can't wait to join fellow Maxxinistas in Los Angeles and celebrate all the festive, unexpected treasures that make TJ Maxx so iconic."
3 ways to get the most out of the Maxxinista magic (even if you’re not on the bus)
- Follow the tour online. Even though seats are already spoken for, fans can follow along via @tjmaxx on TikTok and Instagram, where exclusive content from the trip will roll out in the brand’s new Broadcast Channel.
- Make your own “Maxx-hopping” day. Recreate the experience in your own city by visiting multiple TJ Maxx locations in one outing, giving yourself a budget and theme (party looks, cozy gifts, or home décor) and documenting your finds.
- Use the Gifts to the Maxx Shop for ideas. If you can’t travel or prefer to shop from home, the curated online gift experience at tjmaxx.com is designed to help you find stylish, high-quality presents at great prices without losing the fun of the hunt.
Where holiday gifting meets feel-good community
While the Maxxinista Express itself is limited to contest winners and superfans, the spirit behind it is meant for everyone: the joy of wandering the aisles, discovering something unexpected and sharing that excitement with someone you love. With more than 1,300 stores across 49 states and Puerto Rico, plus a busy online shop, TJ Maxx is leaning into that emotional side of gifting – the part that feels less like a chore and more like an outing you actually look forward to.
And as the Maxxinista Express rolls from LA to Dallas to Miami, it doubles as a rolling reminder that the best holiday traditions don’t have to be fancy or complicated. Sometimes it’s just a bus full of people, a stack of shopping bags and the thrill of finding something special for less.
Discover holiday gifting inspiration and shop the Gifts to the Maxx selection at https://www.tjmaxx.com.