SHERIDAN, WYOMING – December 8, 2025 – When Brad Pitt steps out under the neon glow of Las Vegas and hands his keys to a valet, you expect movie magic – not a five-time F1® race winner behind the wheel of a camouflaged prototype. That’s exactly the kind of high-energy surprise Mercedes-AMG staged to introduce the upcoming Mercedes-AMG GT 4-Door Coupe, kicking off a new era of performance with a blockbuster-style premiere that feels tailor-made for sports car fans.
A Las Vegas Stunt That Feels Like a Movie Scene
For this launch moment, Mercedes-AMG swapped the usual motor show stage for the buzzing streets of Las Vegas. The scene is simple and cinematic: Brad Pitt waits for his car at a valet stand, only to discover that his “valet” is actually Mercedes-AMG PETRONAS F1 Team star George Russell. From there, the prototype Mercedes-AMG GT 4-Door Coupe becomes the true co-star.
In the camouflaged test car, Russell puts the GT 4-Door Coupe through its paces, showing off the kind of precision, agility and instant power that AMG fans expect. It’s playful, a little cheeky and clearly engineered to get social media talking – but it also serves a purpose: giving enthusiasts a first real sense of how this future four-door performance hero will feel on the road.
Brad Pitt Joins the World’s Fastest Family
Mercedes-AMG is positioning this car – and this campaign – as something more than a typical launch. Brad Pitt becomes the new face of the upcoming Mercedes-AMG GT 4-Door Coupe, bringing Hollywood star power to a brand already steeped in F1 success and racing heritage. His connection to F1® THE MOVIE makes him an ideal bridge between cinema and the paddock.
Michael Schiebe, CEO of Mercedes-AMG GmbH and Head of Business Units Mercedes-Benz G-Class and Mercedes-Maybach, explains the match clearly:
"We're thrilled to welcome Brad Pitt to Mercedes-AMG. His authenticity and his taste for the exceptional perfectly reflect the spirit of our upcoming four-door Coupe from Affalterbach, to be revealed in 2026. With this new Mercedes-AMG GT 4-Door Coupe, we're redefining performance and creating a truly exciting, unforgettable experience."
For Pitt himself, the partnership is all about the rush:
"I've always been a fan of performance – both on screen and behind the wheel. That same dedication to performance and thrill is what defines Mercedes-AMG and I am proud to be part of this next chapter."
F1 Energy, Everyday Road Car Excitement
The Las Vegas stunt isn’t just eye candy; it hints at how the upcoming Mercedes-AMG GT 4-Door Coupe aims to blend track-inspired energy with everyday usability. George Russell’s reaction after his day in the prototype says a lot about what AMG wants fans to feel:
"AMG has created something truly special here. I had an incredible day in Vegas with the Mercedes-AMG GT 4-Door Coupe prototype. The car feels fantastic, and I'm really impressed with the performance that AMG is bringing to the road. I think fans have something very special to look forward to."
For drivers, that “something special” translates into a four-door sports car that promises supercar-like performance with real-world practicality: space for friends, everyday comfort and the kind of presence that turns every arrival into a moment. The world premiere in 2026 is set to be a big milestone for anyone who wants a car that can be both daily driver and dream garage centerpiece.
A New Performance Era with AMG.EA
Under the dramatic bodywork, the future Mercedes-AMG GT 4-Door Coupe will be the first series-production model based on the new AMG.EA high-performance architecture. This isn’t just a new shell on an old platform – it’s a fresh technical foundation for the brand’s next generation of power.
The upcoming GT 4-Door Coupe features a revolutionary drive concept with three axial flux motors and a direct-cooled battery, designed to deliver outstanding continuous power rather than just short bursts of speed. These technologies have already flexed their muscles: the CONCEPT AMG GT XX showcased what’s possible with a record-breaking run in Nardò, southern Italy, and the road car’s drivetrain is built on the same family of ideas. For sports car lovers, that means a future where brutal acceleration, staying power and efficiency all live under one sculpted roofline.
Mini FAQ: The Upcoming Mercedes-AMG GT 4-Door Coupe & Brad Pitt Partnership
- When will the new Mercedes-AMG GT 4-Door Coupe be revealed?
The world premiere of the upcoming Mercedes-AMG GT 4-Door Coupe is planned for 2026. - What makes this car technically special?
It’s the first series-production model on the new AMG.EA high-performance architecture, featuring three axial flux motors and a direct-cooled battery for a new dimension of performance. - What was the Las Vegas stunt about?
Brad Pitt waits at a valet stand, only to find F1® star George Russell behind the wheel of a camouflaged prototype, showing off the car’s agility and thrill. - Why Brad Pitt?
His blend of ambition, performance and innovation – plus his role in F1® THE MOVIE – mirrors the spirit of Mercedes-AMG as it opens this next chapter.
With Affalterbach engineering, Las Vegas showmanship and an A-list ambassador, the upcoming Mercedes-AMG GT 4-Door Coupe is shaping up to be one of the most talked-about sports cars of 2026. To explore the current Mercedes-AMG lineup and stay close to what’s coming next, visit www.mbusa.com.