SHERIDAN, WYOMING – December 19, 2025 – If you’ve been following Toyota’s “developing ever-better cars” era and waiting to see its newest flagships up close, January is about to get very tempting. TOYOTA GAZOO Racing (TGR) says it will exhibit at Tokyo Auto Salon 2026 at Makuhari Messe in Chiba City, Japan, from January 9 to 11, bringing the GR GT and GR GT3 for their first general-public reveal after their December 5 world premiere.
A Public Debut for Two New Flagships
Toyota is positioning the GR GT and GR GT3 as the stars of its booth, and the timing is part of the excitement: these models are moving from “world premiere” energy to real-life, in-person viewing. For anyone who likes to judge a car by stance, proportions, and details you simply can’t feel through a screen, a show like Tokyo Auto Salon is where the obsession usually begins.
TGR also says both the GR GT and GR GT3 are scheduled for demo runs on January 10, which matters because a performance car’s vibe changes completely once it’s moving. Even a short public run can turn a concept-like halo into something that feels tangible and alive.
What You’ll Actually See at the Booth
This year’s booth plans go beyond “walk around the car and take a photo.” Toyota says visitors will be able to view cutaway models of Toyota’s first all-aluminum body frame and a production-vehicle 4-liter, V8 twin-turbo engine—both featured in the GR GT and GR GT3. That’s the kind of display that speaks to people who love the hidden parts as much as the dramatic shapes.
The booth is also set to include other vehicles and concepts, including the currently under-development GR Yaris MORIZO RR and the GR Yaris Sébastien Ogier 9x World Champion Edition, alongside additional concept models. In other words, it’s not just a two-car showcase—it’s more like a snapshot of where GR wants your heart to live next.
Press Conference, Livestream, and the “Morizo” Factor
Toyota also says Chairman Akio Toyoda, aka Master Driver Morizo, is scheduled to appear at a media-only press conference planned for live-streaming to the general public on January 9 starting at 9 a.m. Even if you’re not a “watch every press conference” person, the Morizo angle tends to make these moments feel more personal than corporate, because the messaging is usually rooted in driving passion rather than pure marketing polish.
It’s also a nice signal for fans who like feeling included: even when the room is media-only, Toyota is still planning a public livestream so enthusiasts can follow along in real time.
Merch, Models, and Lifestyle Extras
Tokyo Auto Salon isn’t only about cars—it’s also where people build their identity around the cars. TGR says it will sell official merchandise, including a 1/43 scale model set of the Toyota 2000GT, Lexus LFA, and GR GT for 69,850 yen (tax included, planned price), plus a 1/43 scale model of the GR GT3. It’s also planning first-time merchandise such as sunglasses developed with Oakley and items newly developed with New Era.
If you’re the type who likes taking a little piece of the event home, this is where a “car lifestyle” becomes something you can actually hold, wear, or display.
Apps, Heritage Parts, and The Fun Side of “Support”
TGR says its current “GR Passport” app will relaunch as the “GR app,” downloadable from January 9, with features intended to support owners’ car lifestyles and deepen loyalty to the GR brand. It’s planned to include a “Home Garage” function and a system for increasing rank through vehicle and/or parts purchases and event participation, with the ability to exchange for benefits, plus purchasing lottery applications.
For fans of older icons, there’s also a heritage angle: prototypes of GR Heritage Parts slated for release in 2026 are planned for display, including a dashboard prototype for the A80 Supra, plus the 4A-GE engine cylinder head and cylinder block due for release in May 2026 for the AE86, along with parts for models like the A70 Supra, A80 Supra, and Land Cruiser.
Mini FAQ
Q: When can the public see the GR GT and GR GT3 in person?
A: Toyota says they will be exhibited at Tokyo Auto Salon 2026 from January 9 to 11 at Makuhari Messe in Chiba City, Japan.
Q: Will the GR GT and GR GT3 be driven in public?
A: Toyota says both models are scheduled for demo runs on January 10, and it describes that as the first time they will be driven in public.
Q: What else is worth checking out besides the two headline cars?
A: Toyota highlights cutaway displays of the all-aluminum body frame and 4-liter V8 twin-turbo engine, plus additional vehicles, merchandise, a newly renewed “GR app,” and prototypes for GR Heritage Parts.
Learn more at https://toyotagazooracing.com/eventexhibition/tokyoautosalon/.