O.J. BEER WINS SECOND SWEDISH TENDER
SHERIDAN, WYOMING – October 8, 2021 – Breda, Netherlands — On June 8th, Rick Delaney, Founder of Liquor Zaar B.V., was notified that O.J. Beer's premium wheat beer, O.J. Blanche, had won a tender with Systembolaget, the Swedish alcohol retail management system, choosing O.J. Blanche as the Belgian import for this category. This is the second Swedish tender which O.J. Beer has won in a nine month period. Systembolaget is a government owned chain of liquor stores in Sweden and is the only authorised retail outlet permitted to sell alcoholic beverages with more than 3.5% alcohol by volume. Winning the tender is a long and comprehensive process. Product samples for each request for tender are submitted and the final selection is made by a blind tasting panel of 30 individuals. The product that has the highest quality that corresponds to the tasting profile requested is the product launched. “To win one tender in Sweden is one thing, but a second one in under a year is outstanding!