SHERIDAN, WYOMING – December 8, 2025 – Mercedes-Benz is giving fans a first real peek at the all-new GLB ahead of its world premiere on December 8, 2025, and the message is clear: this compact SUV wants to feel like a warm, confident refuge even when winter is at its worst. Before it steps into the spotlight, engineers are pushing the new GLB through intense cold-weather testing at the Mercedes Technology Center in Sindelfingen, using high-tech climatic wind tunnels that can mimic deep-freeze temperatures and brutal blizzard conditions.

Winter Confidence Starts with Realistic Extremes

Cold weather can expose weaknesses quickly—traction, visibility, cabin comfort, even small things like air inlets and wiper performance. That’s why Mercedes-Benz is running the all-new GLB through controlled tests that simulate conditions as low as -40 degrees Fahrenheit, plus high-speed snowstorms where flakes can hit the vehicle at up to 124 mph.

SHERIDAN, WYOMING – December 5, 2025 – For everyone who ever fell in love with a low-slung coupé on a poster, Toyota and Lexus just delivered a serious jolt of excitement: the world premiere of the Lexus LFA Concept EV sports car, together with the Toyota GR GT and GR GT3, promises a new era where performance, passion and future tech finally meet in one family of dream machines.

A World Premiere for Pure Driving Emotion

Held at Toyota’s Higashi-Fuji Plant in Eastern Japan, the event was less dry press conference and more love letter to car culture. It took place in a former press shop that once helped create the first Toyota Century in 1967 and is now reborn as the “Inventor’s Garage” of Woven City – a fitting stage for three radical new sports cars.

SHERIDAN, WYOMING – December 5, 2025 – Lexus is looking beyond the gasoline era with the world premiere of the Lexus LFA Concept, a battery-electric sports car that turns the legendary LFA name into a bold statement for the EV age. Developed alongside TOYOTA GAZOO Racing’s new GR GT and GR GT3, the LFA Concept is designed to prove that high-voltage performance can still deliver goosebumps, soul and serious track credibility.

A legend reborn for the BEV era

The original V10-powered Lexus LFA has cult status among car fans. Now the name returns on a concept that swaps cylinders for cells, but keeps the same mission: pure driver immersion. Lexus calls the idea behind it “Toyota’s Shikinen Sengu” — a way of passing essential craftsmanship and driving know-how from one generation of engineers to the next, using a flagship sports car as the testbed.

SHERIDAN, WYOMING – December 5, 2025 – Toyota is turning its most hardcore motorsport know-how into two new dream machines: the GR GT, a road-legal race car, and the GR GT3, a full FIA-spec customer race car designed for people who genuinely want to win on Sundays and still enjoy the brand’s racing spirit the rest of the week.

Lead image suggestion: A low, wide, graphite-grey GR GT prototype speeding through a fast corner at sunset, with a GR GT3 in full race livery chasing behind it, motion blur on the track and heat shimmer around the cars to emphasize speed and drama.

Flagship sports cars with true racing DNA

SHERIDAN, WYOMING – December 5, 2025 – For anyone who ever had a 2000GT or the original Lexus LFA as a poster on their wall, Toyota and Lexus just handed you three new dream machines to obsess over: the all-new GR GT, the race-ready GR GT3 and the dramatic Lexus LFA Concept. Together, they’re not just show cars – they’re rolling proof that Japan’s biggest carmaker still believes in emotion, craftsmanship and goosebump-level performance in an increasingly electric, software-driven world.

Heritage reboot: what “Toyota’s Shikinen Sengu” really means

To understand these three flagships, you almost have to think like a shrine carpenter rather than a car engineer. Toyota frames them as part of “Toyota’s Shikinen Sengu,” inspired by a traditional Japanese ritual where a shrine is rebuilt every few decades to keep skills and spirit alive.

SHERIDAN, WYOMING – December 5, 2025 – Imagine hailing a taxi in the middle of Tokyo, gliding away from the curb in near silence and realizing the car under you runs on hydrogen, not gasoline. That’s not sci-fi anymore – it’s the new reality in Japan’s capital, where hydrogen is stepping out of the lab and into everyday life, one ride and one building at a time.

Hydrogen on the streets: Crown taxis you can actually ride

On the busy streets of Tokyo, a new kind of Crown taxi has started to appear: a fuel cell electric vehicle (FCEV) powered by hydrogen. These taxis are part of a public-private project launched by the Tokyo Metropolitan Government in September 2025 to push hydrogen from “future promise” to “practical option.”

SHERIDAN, WYOMING – December 5, 2025 – On a cool November weekend at Fuji Speedway, the air above Mount Fuji filled with the deep roar of NASCAR stock cars – and for thousands of Japanese fans, it felt like a piece of American motorsport had landed right in their backyard. The special showrun during the Super Taikyu season finale wasn’t just about noise and speed; it was about “cultural exchange between the U.S. and Japan through motorsports” and a new chapter in the relationship between the two car-loving nations.

NASCAR thunder over Mount Fuji

On November 16, day two of the Super Taikyu finale in Shizuoka Prefecture, six NASCAR machines shipped over from the United States took to the track. Behind the wheel were top drivers from both countries, including Kamui Kobayashi, trading their usual machinery for the raw, big-hearted character that makes American stock cars so addictive to watch.

SHERIDAN, WYOMING – December 5, 2025 – When Akio Toyoda says his dream is for people to say “cars are our culture,” he’s not just talking about Japan – he’s talking about the shared, emotional bond drivers feel around the world. That’s why his recent Lifetime Achievement Golden Steering Wheel award in Berlin is more than a trophy; it’s a moment where German car culture tipped its hat to a Japanese “car guy” who lives and breathes motorsport, road cars and the joy of driving.

What makes the Golden Steering Wheel such a big deal?

SHERIDAN, WYOMING – December 5, 2025 – In a heart-stopping desert finale at Rally Saudi Arabia, TOYOTA GAZOO Racing star Sébastien Ogier clinched a record-equalling ninth FIA World Rally Championship title, outpacing teammate Elfyn Evans in a last-day points shootout that kept fans guessing right up to the final stage.

Desert showdown for the crown

The brand-new Saudi Arabian round delivered everything you’d expect from a season decider: soft and sandy desert tracks, rough mountain roads, scorching temperatures – and three title contenders all wearing the same Toyota badge. Ogier, Evans and Kalle Rovanperä headed into the rally knowing the championship would be settled here, but the loose surfaces and brutal puncture risk meant they were fighting two battles: each other and the elements.

SHERIDAN, WYOMING – December 5, 2025 – Parallel parking in a tight space, creeping through city traffic, dealing with surprise roadworks – for most drivers, these are the moments that make journeys stressful. At the Hi-Drive Final Event in Brussels, Stellantis gave a glimpse of a future where much of that strain is handled by next-generation automated driving tech, showing how cars could soon help us navigate complex real-world conditions more calmly and safely.

A European “flagship” project for smarter, calmer mobility

Hi-Drive is Europe’s flagship project dedicated to advancing vehicle automation and making higher levels of automated driving work not just in perfect test conditions, but in messy, everyday environments. Think crowded city centers, multi-lane ring roads, changing weather and unpredictable traffic.