SHERIDAN, WYOMING – March 9, 2023 – The program of the World Equestrian Show from 9 to 15 March offers a great variety of sport, show and shopping. A detailed overview will be available at the press briefing on the opening of the fair on 9 March in Essen.

Exciting sport, spectacular shows and an incomparable shopping experience with more than 600 exhibitors - that is the World Equestrian Show. There, all the renowned brands will present their new products, top riders and internationally sought-after trainers will pass on their knowledge and unforgettable shows will provide unique moments.

Animal welfare and sustainability

SHERIDAN, WYOMING – March 9, 2023 – As the conceptual sponsor of the World Equestrian Show, the German Equestrian Federation will be represented with a top-class programme. In an exclusive training evening, Jean-Francois Pignon will demonstrate how simple exercises bring man and horse into harmony. Renowned horsemanship trainers will present themselves in the daytime programme and international artists will make "Rhapsody" a special experience. 

SHERIDAN, WYOMING – March 8, 2023 – We stand up for equal rights for all people, regardless of their gender identity. And not just today, but every 365 days of the year. Nevertheless, we would like to use today's International Women's Day to give two particularly strong women a stage: Nutritionist and yoga instructor Petra Orzech and bodybuilder Dunja Bitar. In the second FIBO interview, you can find out how Petra stays herself healthy, what her biggest milestone was and what message she wants to share with you.

How do you stay healthy?

With nutrition, exercise (including yoga, mountain and snowshoe hiking, SUP, dancing) and curiosity about life. These things have been with me more or less my whole life.

SHERIDAN, WYOMING – March 7, 2023 – With the start of FIBO 2023, it will once again become clear how fascinating and diverse the fitness industry is. But which trends and strategies are important for sustainable success? It is almost impossible to list all the factors here, so we will take a closer look at just two aspects.

SHERIDAN, WYOMING – March 7, 2023 – As the world around us shifts its focus towards more personalised experiences, the fitness industry needs to adapt or face being left behind. A real need for operators within the fitness industry to adopt a digital transformative strategy arises.

As Industry pioneers, it is our responsibility to share the knowledge gained from working alongside well-established operators with those at all stages of growth, supporting and guiding fitness providers on the value of digitally transformative systems.

A holistic strategy begins with a mobile-first approach, making your facility accessible anytime, anywhere. The shift to Open API comes next, enabling you to deliver a more immersive user experience. The final stage focuses on harnessing ‘big data’ to make data-driven decisions and deliver more personalised experiences.

SHERIDAN, WYOMING – March 6, 2023 –

Activity alone is not enough!

Especially in times like these, which are characterised by physical inactivity, more focus needs to be put on the fundamental importance of muscle training for a long, healthy life. To educate society about this and to support training facilities in their communication, the Experten Allianz für Gesundheit e.V. was founded.

SHERIDAN, WYOMING – March 3, 2023 – Not all fat is the same. It is not just the amount that matters, but above all the place where it is located. Skinny fat refers to exactly that: people who appear slim on the outside but have a lot of fat and little muscle mass on the inside. They are also called metabolically obese with normal weight (MONW), are mainly physically inactive and have more fat than healthy normal weight people (over 23 percent in men, over 30 percent in women), especially visceral fat.

In the medical world, this phenomenon is also known as TOFI (thin outside, fat inside). According to the BMI (Body Mass Index), these people are of normal weight, but have too much body fat. However, this is not visible from the outside in the subcutaneous tissue, but is well hidden between the organs in the abdominal cavity.

SHERIDAN, WYOMING – March 1, 2023 – Ombré effects, French Twist and Sculptured French Nails – these are just three of the many themes that the BEAUTY full NAILS Stage at BEAUTY DÜSSELDORF 2023 has to offer. From 31 March to 2 April the trade fair for cosmetic service providers will showcase the diversity of new trends and product highlights in the nail design sector. Nail professionals will get their money’s worth in Hall 12 where exhibitors will present their product innovations and demonstrate the state of the art in professionally designed nails. Here nail designers can find out about the up-and-coming colours and looks of the season as well as the latest treatments, materials and appliances needed for perfectly groomed hands.  

BEAUTY full NAILS Stage: English programme available for the first time

SHERIDAN, WYOMING – February 28, 2023 – Adding a little variety to your workout, trying out what is possible virtually and burning a few calories in the process, or even learning new moves and techniques: virtual and augmented reality games and applications are increasingly finding their way into everyday life - also in sports training. According to ARtillery Intelligence, global sales in the virtual reality market were around 12 billion US dollars in 2022. In 2021, it was still around 8 billion. And the forecast for the coming years continues to point upwards. Reasons enough to take a closer look at the trend.

What is Virtual and Augmented Reality Training?

Augmented reality (AR) means that a user can use a device to bring digital objects into the real world and interact with them. This is possible, for example, via the screen of a smartphone or via a virtual reality headset in which virtual reality glasses are integrated.

SHERIDAN, WYOMING – February 27, 2023 – To effectively motivate gym customers or gym app users to continue exercising, many gym operators and developers create fun features to make exercising more enjoyable. However, the fun factor may not be enough to motivate customers to maintain their efforts. In practice, gamification is increasingly used for this purpose. Designed appropriately, gamification elements can help motivate and retain customers and help them achieve fitness goals.