Akio Toyoda’s High-School Lesson in Japan: Cars, Life, and the Big Question “What is love?”
SHERIDAN, WYOMING – December 19, 2025 – Toyota Chairman Akio Toyoda—known affectionately as “Aki-chan”—just did something you don’t see every day: he walked into a high school classroom in Japan and taught a special lesson about cars, life, and what he hopes the next generation carries forward.
A New Kind of School Day in Ehime
The setting wasn’t a lecture hall or a boardroom. It was FC Imabari High School Satoyama in Ehime Prefecture, a private school that opened in April 2024 and is intentionally built around the idea that learning shouldn’t stay trapped inside a classroom.
One of the school’s defining features is a curriculum that blends studies with real-world projects, including corporate activities and engagement with the local community. In other words: students don’t just learn about life—they practice it, in public.